New FTC Rules (Guides) Are Really for Real!

The new FTC Rules (Guides) are in effect now! In fact, they went into effect December 1, 2009.

 What are they? Who do they affect? If you've got a website or blog, you must learn all you can about the new FTC Rules!

 

If you have a website that uses testimonials, these new guidelines restrict many types of testimonials you can use on your websites, especially if your websites are selling something. If you're using the wrong kind of testimonials, you could land on the wrong site of the Fed's fence.

Fortunately, Internet lawyer Mike Young and case studies expert Karl Barndt have teamed up to create a simple solution to this problem.

You can see it when you click my affiliate link right now...

Website Legal Forms Generator version 2.0

Yes, I'll get a commission if you make the wise decision to invest in this solution. However, I'm recommending this to you because I believe it is the right way to protect yourself when using testimonials.


Who does it affect?

It affects endorsements by organizations, celebrities, consumers, experts, material connections (affiliate compensation), testimonials, and bloggers.

Advertisements that use a consumer testimonial relating their experiences for a service or product, must disclose the outcome that actually happened to them or that can generally be expected. The term “results not typical” will no longer be acceptable.

“Material connections” or affiliate compensation usually in the form of payments or free products must be disclosed. This is sometimes called the affiliate compensation disclosure. This is true if you are a blogger or internet marketer.

Celebrity endorsers, under the new guides, must disclose their connection with advertisers (material connection – affiliate compensation) and not give unconfirmed or false statements about the product or service. Advertisers and endorsers may both be liable.

The effective date for these new guides was December 01, 2009.

How can you protect yourself, your blog and website? You can hire an attorney to draft the appropriate documents or use a software program to provide the correct documents. Either way, you should have certain documents on your website or blog. They include Terms and Conditions of Use, Privacy Policy, Anti-Spam Policy, External Links Policy, Earnings Disclaimer, Affiliate Agreement, Affiliate Compensation Disclosure (material connection) and the Digital Millennium Copyright Act (DMCA) Notice.

Remember, the FTC guides are to protect consumers. Be in compliance so you and others can enjoy your blog and website.

If you wish to view the entire regulations, please view the FTC and Electronic Code of Federal Regulations website links below.

Effective Date: December 01, 2009

http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf

FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

http://www.ftc.gov/opa/2009/10/endortest.shtm

Electronic Code of Federal Regulations Title 16: Commercial Practices PART 255—GUIDES CONCERNING USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING

… 255.5 “Disclosure of material connections. … When there exists a connection between
the endorser and the seller of the advertised product that might materially …”

http://ecfr.gpoaccess.gov/cgi/t/text/text-idx?c=ecfr&sid=14055e58afb9046553e3ed2f75dc0e2e&rgn=div5&view=text&node=16:1.0.1.2.22&idno=16

Website Legal Forms Generator version 2.0 by Internet lawyer Mike Young is for bloggers and website owners who want to protect their sites.

To your success!

Richard Hale

P.S. It only takes one FTC lawsuit to bankrupt most Internet marketers. Don't become a victim. Fix your testimonials right now.

The Rapid Income Creator System

Rapid Income Creator by John Carter is one of those money making Internet products that comes along only every once in a while that makes you say, “Ah OK, why didn’t I think of that?”

It’s obvious that John has done his homework here and truly created what seems to be a truly hands-off PPV affiliate marketing system.  Rapid Income Creator combines professionally and PRE-BUILT created landing pages, specifically designed for PPV traffic, plus “copy and paste” demographic  research so members don’t have to guess or spend time doing the work to build campaigns.  Better yet, the way the program is set up, there’s no need for you to even have a website of your own, as the landing pages are fully hosted.

If that wasn’t enough, John went ahead and added dummy proof PDF reports on PPV and advertising so anyone could understand it.  And to top it off, Rapid Income Creator also boasts a traffic resources section that even makes many veteran online marketers blush.   There were a ton of new money-making traffic networks and advertising venues I haven’t even heard of.

My honest review of the product was that I was a bit surprised at how simple it was.  Every step of the way the program was laid out in a way that anyone could come in and understand.  It wasn’t heavy with tons of stuff to read and absorb.  The content John Carter gives in Rapid Income Creator is integrated into the program into actionable steps.
 
So every step of the way, you are learning by doing.  Taking specific actions and getting a result.  I have to admit that John does throw in a few documents to read though, but they’re super short and easy to understand.  The control center user interface inside Rapid Income Creator is truly designed as a dummy proof system.  If you can count, then you can use it.  No guesswork involved.

On a scale of 1 to 5, 5 being the best I would give Rapid Income Creator a 4.5 for quality.  I didn’t give it a 5 because every product can be improved slightly.  In fact, I hear that John has some secret improvements coming up that makes Rapid Income Creator even more valuable.
 
I’m trying to get in on his private list right now and will let you know what I find out when I do.  Rapid Income Creator is so far a lot more than I expected, which is a good thing considering all the B.S. programs and systems in the marketplace.

I also gave this program it a 4.5 for its money making potential,  because John does not go into how to make a large income with it, but does teach how to make a few hundred a day with it.  I give it a 4.5 once again for content because not only are the campaigns set up for you,  you also have top shelf resources that even I wish I knew about.  Rapid Income Creator is a surefire program that is going to do very well online for a lot of people.  How long will these methods work?  Well John has plans on making that indefinitely.

John Carter is one smart guy and I won’t be surprised if he soon becomes a regular household Internet marketing name!   Rapid Income Creator is one of the better products I’ve written about in a long time.

Check out Rapid Income Creator Here:
http://dickhalerecommends.info/rapidincomecreator