One of the greatest things about getting your new eReader is that you can now take advantage of the many free eBook downloads available on the world wide web! If you are new to the world of eReaders and eBooks then here is a quick guide to getting your hands on the books.
If You Own A Kindle
Those who own a Kindle, or are thinking of getting one, should know about the ability it has to connect to the Kindle store and download eBooks in Kindle format. These are generally priced slightly lower than physical books, though you can sort the store to display from low prices to high ones and you can find many free eBooks right there! This won’t work for those who don’t have a Kindle.
Finding Free eBook Downloads in Compatible Formats
You’ll need to check exactly which formats your particular eBook reader can support, but there should be many options for you as long as your reader supports some of the most popular formats (ePub, PDF and others).
One of the easiest places to start is with Project Gutenberg (http://www.gutenberg.org/) or Google Books (http://books.google.com/). These provide eBooks that are completely free since their copyright has expired. This means you are free to download and enjoy them on their eReader, and many of them are even available in the popular ePub format which most of the modern eBook readers support.
Some other resources you might want to check out include:
* ManyBooks.net - providing you the same books as Gutenberg etc but in more formats.
* Feedbooks (http://www.feedbooks.com/) - Allows you to specify the size of your reader to download PDF files that display correctly,
* Baen Free Library (http://www.webscription.net/c-1-free-library.aspx) - This is a great resource for books specifically from the Baen publishers of Sci-Fi and Fantasy.
Don’t Just Stop At Free eBook Downloads!
Free eBook downloads are a great way to populate your new eReader with content, and to get some entertainment on a budget, but you should realize that all the newest titles are still in copyright and will require you to purchase them from available eBook stores.
Once you feel ready to start buying new eBooks for your device, make sure to check formats carefully and always go for compatible files. You should also follow your reader’s instructions carefully in case you are required to convert any files before they work. Happy reading!
To see MOM's full array of ebook readers, visit:
http://jphvideoventures.com/ereaders/
That's all for now - see you all on the flipper,
RD
Tuesday, December 14, 2010
Friday, December 03, 2010
Niche Marketing - Thinking Small for Earning Big
Continuing our series on Internet Marketing, here's the next installment .....
Ask any successful Internet marketer what the secret to online success is and you'll get a host of different answers. But dig a little deeper and almost all of them will eventually tell you that one of the big secrets is to concentrate your efforts onto a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?
That's what this article plans to uncover for you.
A monetizable niche market is, at its simplest, that part of a crowd that is hungriest.
A hot dog stand outside a restaurant isn't likely to do much business, but put the same stand outside a cinema or theater and it will sell out. The people walking past are similar, but some are hungrier than others.
The trick to successful niche marketing is to be able to identify which parts of an audience are ready to buy and to aim all your efforts at persuading them to buy via you.
To give you an example, someone searching with the keyword 'digital camera' is certainly searching for something, but we have no real idea of their intent. The chances are that they are simply dipping a toe into the market to get some background info.
There are 134,000 searches made every day for 'digital cameras' but you could spend a huge amount of time and effort trying to grab a share of that traffic and still have little to show for it at the end.
They are lookers, not buyers.
The next step up after they have done their background research would be for them to search on a manufacturer, so 'Nikon Digital Cameras' might crop up. Is this a niche market keyword? Not yet. They are warmer, but not yet hot. They are still finding stuff out, comparing models and checking price ranges.
But they are not buyers. Not yet.
Nikon Digital Camera is a topic - and possibly a good one to base a whole site or a section of a site upon, but for our individual pages we need to focus on the niches inside the topic.
So, having decided that they like Nikon cameras more than the competition the next step - the buying step - is for them to narrow their research down even more to a particular model.
Someone who searches on 'Nikon D40 Digital Camera' is in the market to buy. They know what they want and now just need to be reassured and pointed at Amazon.
So a brand name is a niche market, but it still isn't necessarily a great niche market. The number of people searching for a term is important, but not all-important. We must also look at the number of websites we would be in competition with if we were to put in the effort to build one of our own.
A great niche market is one where there are lots of hungry, desperate-to-buy searchers, but few websites satisfying their needs.
In the Nikon D40 Digital Cameras example, there are nearly half a million pages online in competition with us - and as we want the easiest route to getting high Google rankings for the pages we build, that is way too much competition!
We are getting warmer, but it isn't hot, hot, hot quite yet!
A few more minutes work and the following products emerge: Samsung T550 Camera, Polaroid Pogo Camera and Fuji Waterproof Camera. Between them they attract over 10,000 searches per month, but none have more than 7,000 competing web pages already out there. Now that's competition we can set about beating!
Niche marketing is about getting the biggest bang for your buck, the greatest return for your effort. The skill lies in learning how to use your keyword research tools to uncover the millions of phrases people regularly type into the search engines that indicate they are in a buying mood, and to keep researching them until you find ones where there is the least amount of competition.
Then build a web page, make it as authoritative as possible, fine tune the on-page SEO to make it on-target as far as the search engines are concerned and develop the off-page SEO by building a network of backlinks. Then add monetization through affiliate links and watch as your hard work reaps its rewards.
To learn more about how to research a niche market, in detail Click Here!.
And for the ultimate stripped down and simple method of niche marketing, Click Here!
Now we're getting somewhere !!!!!
Ask any successful Internet marketer what the secret to online success is and you'll get a host of different answers. But dig a little deeper and almost all of them will eventually tell you that one of the big secrets is to concentrate your efforts onto a monetizable niche market. So what is niche marketing and how do you find a niche that you can make money from?
That's what this article plans to uncover for you.
A monetizable niche market is, at its simplest, that part of a crowd that is hungriest.
A hot dog stand outside a restaurant isn't likely to do much business, but put the same stand outside a cinema or theater and it will sell out. The people walking past are similar, but some are hungrier than others.
The trick to successful niche marketing is to be able to identify which parts of an audience are ready to buy and to aim all your efforts at persuading them to buy via you.
To give you an example, someone searching with the keyword 'digital camera' is certainly searching for something, but we have no real idea of their intent. The chances are that they are simply dipping a toe into the market to get some background info.
There are 134,000 searches made every day for 'digital cameras' but you could spend a huge amount of time and effort trying to grab a share of that traffic and still have little to show for it at the end.
They are lookers, not buyers.
The next step up after they have done their background research would be for them to search on a manufacturer, so 'Nikon Digital Cameras' might crop up. Is this a niche market keyword? Not yet. They are warmer, but not yet hot. They are still finding stuff out, comparing models and checking price ranges.
But they are not buyers. Not yet.
Nikon Digital Camera is a topic - and possibly a good one to base a whole site or a section of a site upon, but for our individual pages we need to focus on the niches inside the topic.
So, having decided that they like Nikon cameras more than the competition the next step - the buying step - is for them to narrow their research down even more to a particular model.
Someone who searches on 'Nikon D40 Digital Camera' is in the market to buy. They know what they want and now just need to be reassured and pointed at Amazon.
So a brand name is a niche market, but it still isn't necessarily a great niche market. The number of people searching for a term is important, but not all-important. We must also look at the number of websites we would be in competition with if we were to put in the effort to build one of our own.
A great niche market is one where there are lots of hungry, desperate-to-buy searchers, but few websites satisfying their needs.
In the Nikon D40 Digital Cameras example, there are nearly half a million pages online in competition with us - and as we want the easiest route to getting high Google rankings for the pages we build, that is way too much competition!
We are getting warmer, but it isn't hot, hot, hot quite yet!
A few more minutes work and the following products emerge: Samsung T550 Camera, Polaroid Pogo Camera and Fuji Waterproof Camera. Between them they attract over 10,000 searches per month, but none have more than 7,000 competing web pages already out there. Now that's competition we can set about beating!
Niche marketing is about getting the biggest bang for your buck, the greatest return for your effort. The skill lies in learning how to use your keyword research tools to uncover the millions of phrases people regularly type into the search engines that indicate they are in a buying mood, and to keep researching them until you find ones where there is the least amount of competition.
Then build a web page, make it as authoritative as possible, fine tune the on-page SEO to make it on-target as far as the search engines are concerned and develop the off-page SEO by building a network of backlinks. Then add monetization through affiliate links and watch as your hard work reaps its rewards.
To learn more about how to research a niche market, in detail Click Here!.
And for the ultimate stripped down and simple method of niche marketing, Click Here!
Now we're getting somewhere !!!!!
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